Tuesday, November 25, 2003
It's been a long time. Haven't been in the mood to spend hours in the internet...but today I did come across a very interesting site that lets people rave about brands they love.
It's from Saatchi & Saatchi (shameless plug --hello to my former bosses, now at Saatchi LA!) I'm glad to see a couple of my favorites--Trader Joe's and Jet Blue--are already on the list. Brands that want to inspire this kind of passion should take a lesson from what people say about their "lovemarks." It's usually about defying convention--changing or breaking stereotypical category behavior-- and at the same time, keeping your consumer very happy.
More to come. And glad to see the Michael Jackson scandal is taking everyone's minds off much more important but oh-so-depressing things.
Happy Thanksgiving everyone.
It's from Saatchi & Saatchi (shameless plug --hello to my former bosses, now at Saatchi LA!) I'm glad to see a couple of my favorites--Trader Joe's and Jet Blue--are already on the list. Brands that want to inspire this kind of passion should take a lesson from what people say about their "lovemarks." It's usually about defying convention--changing or breaking stereotypical category behavior-- and at the same time, keeping your consumer very happy.
More to come. And glad to see the Michael Jackson scandal is taking everyone's minds off much more important but oh-so-depressing things.
Happy Thanksgiving everyone.
