Tuesday, August 26, 2003
You're now smart enough to get into MIT. This is unbelievable--and it's all free. Go ahead, learn something!
The marketing of the next president. It's getting interesting. The techniques these candidates use to get their message to the target audience will have a big impact on who gets elected.
A Certain candidate might choose to spend a majority of their distended campaign budget to blanket daytime and primetime network TV with lame spots. Others without all the corporate largess will be more creative, finding unique and less expensive ways to get their ideas across.
When you don't have a lot of money like a certain candidate, grassroots marketing on the internet seems like a logical way to go. I like this approach a lot. Unlike the continual spam I get from this guy. As was once said, the medium is the message.
A Certain candidate might choose to spend a majority of their distended campaign budget to blanket daytime and primetime network TV with lame spots. Others without all the corporate largess will be more creative, finding unique and less expensive ways to get their ideas across.
When you don't have a lot of money like a certain candidate, grassroots marketing on the internet seems like a logical way to go. I like this approach a lot. Unlike the continual spam I get from this guy. As was once said, the medium is the message.
Monday, August 25, 2003
Just had to comment on this article, a slam on so-called "viral marketing" by some of the big advertisers (Nissan's the culprit on this one). Trying too hard is lame. We're all looking for new ways to reach our target audience, but this is not how you sell an midsize sedan. (Someone who does it right...Mini.)
It's easy and fun to blog! Anyone can do it, including me!
Got a new business pitch coming up? Client, boss, or account exec ask you for some "research" on some arcane topic? For my fellow account planners, here's my favorite links (besides Google!) for Internet Searching & intelligence gathering.
Reference Desk a treasure trove of links on almost every topic imaginable.
Competitive Intelligence Center Speaks for Itself.
Complete Planet. Discover/search over 100,000 "deep web" databases, free!
Bibliomania Need a great literary quote? Need a thesaurus or dictionary? Need to know biographical details on someone famous? It's all here, and much much more.
Direct Search. News, statistics, company info, arts & humanities...links to anything and everything. Great for finding unique or hard to find facts or just sparking your creativity.
Helpful Marketing Links. Thanks, Dr. Stanton, whoever you are.
American FactFinder. When you need US census stats, this is the place to start. Great for individual market or state info, economic & consumer data. Also try Census Scope.
Researcher's Toolbox Client pestering you about some "conjoint analysis study" they want to do? Become the expert fast, at this site. Everything you need to know about (ugh) quantitative research. Plus a good directory of focus group facilities...and lots more.
Advertising World. Shame on you if you haven't bookmarked this one yet.
AdSlogans Links UK based, lots of advertising-related links above and beyond the usual suspects.
Til tomorrow...
Got a new business pitch coming up? Client, boss, or account exec ask you for some "research" on some arcane topic? For my fellow account planners, here's my favorite links (besides Google!) for Internet Searching & intelligence gathering.
Reference Desk a treasure trove of links on almost every topic imaginable.
Competitive Intelligence Center Speaks for Itself.
Complete Planet. Discover/search over 100,000 "deep web" databases, free!
Bibliomania Need a great literary quote? Need a thesaurus or dictionary? Need to know biographical details on someone famous? It's all here, and much much more.
Direct Search. News, statistics, company info, arts & humanities...links to anything and everything. Great for finding unique or hard to find facts or just sparking your creativity.
Helpful Marketing Links. Thanks, Dr. Stanton, whoever you are.
American FactFinder. When you need US census stats, this is the place to start. Great for individual market or state info, economic & consumer data. Also try Census Scope.
Researcher's Toolbox Client pestering you about some "conjoint analysis study" they want to do? Become the expert fast, at this site. Everything you need to know about (ugh) quantitative research. Plus a good directory of focus group facilities...and lots more.
Advertising World. Shame on you if you haven't bookmarked this one yet.
AdSlogans Links UK based, lots of advertising-related links above and beyond the usual suspects.
Til tomorrow...
My very first posting!
Here's where I'm going to comment on all the cool & useful stuff I come across while I'm researching or just surfing.
First, I'd like to point out some of the most useful websites I've found:
Google okay, that's obvious. But try the Image Search, or Advanced search and refine your search by filetype (ie, .ppt or .pdf).
Planning Above and Beyond All about Account Planning. Loads of stuff. Just keep clicking.
Weblogs.com All blogs, all the time. Updated as the blogs update.
MBA Depot A great site with a daily newsletter you can sign up for. Lots of good industry info plus articles on marketing & advertising and links to other useful sites.
MUCH more to come...
Here's where I'm going to comment on all the cool & useful stuff I come across while I'm researching or just surfing.
First, I'd like to point out some of the most useful websites I've found:
Google okay, that's obvious. But try the Image Search, or Advanced search and refine your search by filetype (ie, .ppt or .pdf).
Planning Above and Beyond All about Account Planning. Loads of stuff. Just keep clicking.
Weblogs.com All blogs, all the time. Updated as the blogs update.
MBA Depot A great site with a daily newsletter you can sign up for. Lots of good industry info plus articles on marketing & advertising and links to other useful sites.
MUCH more to come...
